Hey HN! Founder of Vitally (https://vitally.io) here - the startup that built this.

First off, some example demo links (just hit the Login button to see the demo):

Trial success leveraging market data (e.g. B2B SaaS startups with at least 25 employees): http://bit.ly/2OrF5rJ

MRR breakdown + net churn by product usage (e.g. Customers with at least 5 users and the Slack integration enabled): http://bit.ly/2OsI971

Segment by anything else you send us (e.g. Customers that pay at least $1200/year & have an NPS score < 8): http://bit.ly/2QStfDD

Video demo here: https://vitally.wistia.com/medias/sxdwht4mj0?wtime=1m8s

Why we did this:

Pretty much every SaaS company tracks KPIs like MRR, churn, etc. And pretty much every SaaS company tracks the ways their customers use their product. But those two datasets rarely, if ever, overlap. However, the intersection of that data contains some critical insights, like understanding which features (when used) increase the customer's willingness to pay, which features do churned customers most often fail to use, etc. To truly impact your SaaS KPIs, you need answers to those questions, so this is our stab at providing that insight!

Let us know what you think!