The most powerful feature of a team of creators is their idiosyncrasies. The best way I found to build something as a team is to adapt the work to the strengths of the individuals.

Job titles squash the peculiar strengths and differences into a label and make managers treat people as fungible units of work. Too many managers define the work first and then assign it to the individuals, rather than define the work based on the individuals. It's very hard to make creators work on something they dislike.