If only marketings gurus were as clear and BS free than this guys...

Cars are versioned by year/model, which again makes it pretty clear to understand minor/major updates. Sometimes significant updates are introduced in a model year, but generally the core features remain the same and it could still be considered an upgrade to that model.

Without a clear and intuitive versioning scheme it can be confusing and time consuming to make sense of a product line. And that gets frustrating if it keeps changing.

Or if there’s a grouping like GP describes, you can quickly ascertain which model is the one you want.

Not sure what you mean, BMW seems like the complete opposite of what we are discussing, the way they are named is extremely functional. It used to be simpler because they had less models but it's survived the changes fairly well.

For the majority of cars the first number (1 through 8) is the segment, from lowest to highest. The next two used to be directly the engine size but because smaller engines are getting more powerful they've disconnected that and it just means the performance level. They then have prefixes for different types of car (M for performance, X for SUV, Z for convertible), and suffixes for details of the drive train (e for hybrid, i for gasoline, d for diesel). There are a few more nuances but the bulk of the naming is this.

Their range isn't just sorted well in terms of naming, the interiors and features are highly consistent between cars as well so the naming allows you to get in a car and know pretty much exactly what to expect. If Nvidia was doing the same we'd know everything about this card's positioning in the market just from the name (does it have raytracing, what peformance level, what market segment, etc).

The numbering has been very logical for more than a decade: you have a product generation, and increasing numbers mean increased performance.

What is so nonsensical about that?

If ray tracing does become increasingly relevant, this batch of cards (and especially the 2060 at the bottom) are likely to become dated rather quickly. Also as with any bleeding-edge technology, you're paying an early-adopter premium for something which is likely to see relatively large inter-generation improvements.

I think of RTX like the first Oculus Rift. You shouldn't buy it to be future proof, it will be anything but, you buy it only because you're an enthusiast that want to play with the latest tech early and plans to upgrade before it breaks or become obsolete anyway.