It does seem to me that value-adding to GitHub or the like is not a great business model. Because sooner or later, if the feature is popular enough, GitHub is going to implement the feature directly (such as with GitHub Projects), rendering your business somewhat obsolete.

Having a clean migration path for people out is a nice touch though.

From: https://help.waffle.io/waffle-shutdown/waffle-shutdown-tldr

> Waffle is closing due to market direction and the acquisition by Broadcom. (link to blog)

https://blog.waffle.io/farewell-from-waffle-️-794da4a72851

Travis and now Waffle ...