-Should be able to click on the scrolling pics which takes to product. -Perhaps a stronger tilt toward product vs. store feel; is this about the product or the company? -I feel green. -More application pics of product might help; arranged/presented appropriately.

I think the general site layout is good overall format, but the design could use a lot more polish.

I would suggest maybe a subtle texture for the background, a tighter color scheme (see http://colorschemedesigner.com/) and sexier typography.

From an e-commerce perspective, I might suggest you put your main product more prominently on the front page with and add to cart button or view more button, instead of the slider.

also, the area below the slider is a bit cramped in my opinion.

We're looking for feedback on the site design. What do you like, what don't you like? What do you want more of?