This became a bit of a long spiel and is quite anecdotal, ymmv, but in the spirit of trying to help a fellow parent I thought I’d share my thoughts and experiences.
Our son is right around the same age. I was super addicted to tv as a kid and I really don’t want our kids anywhere near one. My wife specializes in early childhood education so I usually (have to) run my crazy child rearing ideas before her before it gets ratified.
In any case we don’t have a cable subscription. We have Netflix/amzn prime but we make it a point not to turn the tv on around the kids. We only really watch it once the kids are down. I personally feel that when you’re watching tv your brain is shut off, you’re getting the dopamine hit (which I think is similar to the Facebook/insta likes etc). And I have some intuitive feeling that this probably isn’t the best for childhood development.
We have a small place, so our living room is full of kid stuff. Educational toys, books and all that. We got our 2 yo into reading and he has his kiddo sized bookshelf so when he wants to read he chooses his books and brings them to us and we read.
When we read we don’t just read the text, but we really try to examine the pictures as much as we can, I try to make it as interactive for him as possible, I learned that one from the wife.
He has a ton of toys my wife has chosen based on her experience, we tend to avoid too many electronic toys with lots of overstimulating lights and sounds (besides those get annoying really quick).
One thing that has really helped is music. We have tons of kid sized indian and western musical instruments as well, part of it is because music wasn’t emphasized at home (only math and science, that is a whole other discussion, but a very damaging attitude to have in the home i think as well). We also play music, but shut off the screens. So we will cast YouTube or Spotify to our tv but shut off the screen. It’s a little scary to see how quickly their eyes glaze over once the visuals come on.
I really think songs and singing along is such a great way to build up vocabulary skills in kids, as well as helping them develop their musical sensibilities.
We also live in Southern California, the favorable weather makes it very easy to go to the beach any chance we get, or I’ll just take him outdoors and let him explore and play.
This is all probably a long way of saying what another commenter was getting at. Have a lot of other entertaining activities at home so that the tv becomes insignificant or ideally just a worse option from the kiddos POV than more wholesome activities.
Also I always love recommending The Beginning of Life on Netflix, it emphasizes Reggio Emilia, and has an eye opening take on child development that engineers or technically oriented people may not have at first grasp.