http://news.ycombinator.com/item?id=1960002
FWIW, I know several of the people in this, and I found it intrusive and voyeuristic. I know that some of the people involved really didn't understand how they were being betrayed, and in truth, they simply aren't like that! I've spoken with some of their friends who know them better than I, and they found them almost unrecognisable.
Knowing the people involved, I found it quite unpleasant.