The past few years have seen a rise in chants against Google's practices and its violation of privacy. But the way I see it, no company dealing with large amounts of data ever wants to let go of any data they can capture. That's how systems learn. More data = more context (usually). I do agree that algorithms can be more efficient and steps should be taken to plug hacks and data leaks, but here's mt question to you: Is it hoarding data that is considered wrong (even though it's used to improve one's digital experience)? If yes, how else would a company like Google create what they have now? If no, what is?