A review of Google searches shows Cisco's new IoP platform Tetration appears to be a big thing. But as a mathematician who has hosted http://tetration.org for twenty years and keeps tetration researchers socially organized, the continued appropriation of the word tetration is a surprise. First it was Joshua Cohen's "Book of Numbers" where "Tetration" is the largest company in the world." Then a new company named "Tetration" began appearing in Google searches for "tetration". And then the references to tetration as a part of mathematics disappeared under the flood of results on "Cisco Tetration". Big call out to the person at Google that provided disambiguation of the topic. Otherwise I've been unable to connect with anyone at Cisco Tetration. I'm disapointed that the meaning of "tetration" is being redefined from numbers that are incredibly large to meaning incredibly large amounts of bullshit.