“They’ve been here before. A few years ago, the company introduced its Free Basics plan, which provided a primitive, less data-intensive experience of the web by funneling all traffic through Facebook and a few approved apps, essentially occluding the difference between Facebook and the broader internet.” ... “As the company said in a statement at the time, “Our goal with Free Basics is to bring more people online with an open, non-exclusive and free platform. While disappointed with the outcome, we will continue our efforts to eliminate barriers and give the unconnected an easier path to the internet and the opportunities it brings.”