You can't post links on Instagram unless you're verified or have 10,000 followers. And even then, every link is a roadblock.
Frankly, long form content is at disadvantage on social media, because these platforms prioritize video and advertisements. So, I decided to turn my blog posts into videos. No clicks, no distracting sound, no friction. Just a clean, lean-back, and engaging experience.
It has a few limitations - infinite scroll is hard. It might not work well on a super JS heavy site like CNN. But for static site or square space / word press blog, you should be fine.
And yes, I know the icon is dumb. I'll change it :)
IMO, it's a lot easier to like & follow a video that plays without interaction than to like something you have to clickthrough to learn more about.