Bring Back the News(measuringmeasures.com) |
Bring Back the News(measuringmeasures.com) |
Of course news is always going to have a bias. The key is that it's less about what you read as much as it is how you read it.
Them: I didn't even know the season had started. They've dropped the ball on marketing.
Me: There have been ads on TV.
Them: Oh, I don't watch TV.
Me: Quite a few articles in the main newspapers in your city and mine.
There was a launch event too.
Them: I don't read newspapers any more.
Me: Big promos on the league website.
Them: Oh, I don't visit that. Too busy.
Me: Lots of league and fan talk on Twitter and Facebook.
Them: Nah, I don't use them.
Me: Your team's newsletter has mentioned it a lot.
Them: I haven't subscribed to that.
Me: You read this forum. We've been talking about it for weeks.
Them: I don't really read many threads.
At some point, if you're interested in a given topic, you have to make some effort to poke around or subscribe to something!