Nearly all [UK] councils hand user tracking data to marketing companies(eandt.theiet.org) |
Nearly all [UK] councils hand user tracking data to marketing companies(eandt.theiet.org) |
In some cases, councils turned their websites into revenue streams and thus were being paid to include adverts on their site that tracked users, browsing council content.
https://www.wokingham.gov.uk/births-deaths-and-marriages/dea...
All of this tracking by ad companies is overblown in some circles but most of the public don't really care, especially if it helps keeping their taxes down.