Your "Start" CTA has no hover cursor (and none of your buttons have hover state), making it difficult to discern if it does anything.
This is further exacerbated that clicking it appears to do nothing on many screens (including mine) because the action triggered by that button happens off-screen (the briefs are generated below the fold).
Even if the briefs appear on-screen, the fact they're separated from the button by the Pro advertisement make the whole thing very unintuitive.
Its something ive been pondering lately. Why not open source it, and offer paid certificates ?
Not sure how involved that is, but im partially sick of signing up for things that take my credit card.
Im just one kind of client, so take this with a bit of salt
Why can't programmers just code for a living, instead of inventing and testing new business models?
So look, I am simply one kind of client - i enjoy buying things i know i want. I buy certificates, and software as one thing, using a single payment, if i choose to. I dont like “cancel if you like” trials, or running subs.
lets not turn this into what it isnt.
Selling things for a fixed price Is an established model. Coders get paid in any form they choose to, by those who want the service. I simply told the OP what model works for people like me, and in not alone here. OP is infact under no obligation to listen to me.
i saw his product, said its good, and gave him my take on it.
You are welcome to yours.
The long way: A master's degree or PhD in Human Computer Interaction or similar field, frequently doing things like usability testing, user interviews, statistical analysis, thematic analysis etc. Not joking, this is what I'm currently doing. Coming from practicing UX in industry, I thought I wouldn't learn much from academia, but it's been eye-opening.
The short way: Read About Face - Alan Cooper, then try and do some of the techniques in there. It may seem excessively detailed, but frankly it only covers a small portion of techniques that UX researchers actually use. This is really quite a shortcut but it will get you started.
But eventually this will evolve to be a real exchange, matching clients with designers no?