To have the candidate speak the language of a voting group holds significant political power in India. This is not the same as a dub. With a dub it is still relatively clear that the language is not spoken by the speaker. This is using tech to spread the false fact that a person can speak a language, when they in fact cannot.
Although the deep fake doesn't change the message in any meaningful way, it does affect his ability to win votes.
It is far more deceptive than a news/documentary style dub where the dub audio starts a couple of seconds after the original audio is queued in.