We are running the above survey to better target our new product.

We want to analyze many facets of “the need”. From Clayton Christensen’s “what do we hire this stuff for”, to sensibilities around topics that influence our selection of media or willingness and reasons to pay for content.

Moving from a paradigm of mostly free ( or rather I haven’t got a clue of how am I paying for this but the deal seems good ) to I make a choice as to what is valuable for me, I understand this is the hard work of somebody and it deserves to be compensated if I want it to be to the standards I expect.

It is 73 questions. If you think that is going to be exhausting , thanks for reading up to here. No need to continue. We value your time.

Understanding the right levers is paramount for us. It ain’t easy or we ain’t smart enough without so many questions.

Currently 85% of respondents are male...it’s totally unbalanced. I wish some ladies had the opportunity and willingness to fill out the survey.

It is in 5 languages. Choose wisely. There is probably at least one that is right for you :-)

Many thanks to all of you who took the time to read to this point.

For those who will take the survey to the end, may the fairies bless you.

Big Thanks

Julian C.