This rings true so deeply. Best piece I’ve read in ages. I wish more governments, tech entrepreneurs and (hard) scientists understood the importance and power of the social and behavioral sciences.

"Environmental issues are not just technical challenges that can be solved with a new invention. To tackle climate change we will need insight from psychology and sociology.

[...] In diverse cases, social factors — cultural norms, educational understanding, kin and social networks, power dynamics, or simply the layout of a building — must be accounted for before policy can succeed."

and then this:

"Blind faith in data science without an understanding of what data are missing, or how algorithms can exacerbate existing biases, can lead to policy failure. In a democracy, expert advice must be balanced with considerations such as public opinion, financial costs and political demands. Still, without the humanities and social sciences, hard science and technology can do little to resolve complex societal challenges. Wise governments will find ways to incorporate that insight."