Looking for a Technical Co-Founder I'm working on a MarTech product specifically for content marketers. The idea is to make content marketing 'better'. Cannot reveal the actual product idea for obvious reasons but happy to answer your questions. My strength lies in product management, marketing, and sales. I have a first-hand experience in dealing with MarTech consumers. Searching for someone who is passionate about building products that scale. |
Less effort? Is it cheaper? A quirk to capitalize while it exists?
Can you name a few companies that might be considered competitors?
There isn't any solution that directly deals in this space which makes the content creation process very distributed and time-consuming. In that respect, Google Doc will be considered as a competitor.
https://martechtoday.com/downloads/marketing_technology_land... (38MB)
If you study that graphic more you'll find a lot of solutions pitching the idea of 'no IT help required'. Trust me, that's huge relief for marketers. Another indication of a crowded space is demand. Demand for convenience.
Differentiation becomes really challenging in such a crowded space, I agree. From a product perspective, consistency in expanding the capabilities of your product can help set a long term relationship with the market. From the marketing perspective, positioning of the product should evolve in a manner that agrees with what's trending in the market.
