Redirect Method: Using Adwords, YouTube videos to confront online radicalization

Redirect Method: Using Adwords, YouTube videos to confront online radicalization(redirectmethod.org)

2 points by maybeiambatman 5 years ago | 1 comment

Interesting tidbit:

> We tested the Redirect Method in an ISIS-focused campaign in Arabic and English. Over the course of 8 weeks, 320,000 individuals watched over half a million minutes of the 116 videos we selected to refute ISIS's recruiting themes.

maybeiambatman 5 years ago |

Interesting tidbit:

> We tested the Redirect Method in an ISIS-focused campaign in Arabic and English. Over the course of 8 weeks, 320,000 individuals watched over half a million minutes of the 116 videos we selected to refute ISIS's recruiting themes.