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I found the name of the company. It was called Fundable. Here's where the founder of the company states how he laid the groundwork down for Kickstarter to succeed. To say he's bitter is putting it mildly...
"I cannot tell you how painful it is to watch 5 assholes take your idea and run with it and not even give you credit. I hate all 5 of them for that. If I see them, I may punch each one of them in the face."
Here's the link: http://groups.google.com/group/barcampla/msg/8c636525d0415fb...
Isn't this a classic case of someone else executing better. Google, Intel, Amazon, and Facebook are all followers, for example. Microsoft was a big follower. The didn't invent spreadsheets, word processors, or OS's with a GUI. Diapers.com went for a fortune. I'm sure they weren't the first guys with that idea.