I think I enjoy these sorts of stories like one might enjoy horoscopes: fun to think about.

> Traditional quantum mechanics says that a physical system doesn’t have definite properties until it’s observed — an act known as collapsing a wave function. For example, in Erwin Schrödinger’s classic thought experiment, a cat in a box is both dead and alive — known as superposition — until observed as one or the other. So an observation, or consciousness itself, causes the wave to collapse. OR proposes the opposite: The collapse gives rise to consciousness. (Credit: Alison Mackey/Discover)

Does he have a method (or proposed one) to verify his claim? If not, he is not speaking as a scientist and could be abusing his status as a scientist to promote unscientific ideas.