I know Indian parents. They will sweat out hundreds of thousands of bucks so that their kid gets to be part of this "revolution".

Its really scammy and pathetic. I guess the lockdown has a lot of kids sitting at home, saving their parents transport, food, misc costs. Also, the Indian parent mentality now screams, my kid is sitting at home, so he better be learning something, outside the normal school stuff. and boom, you have the perfect environment for scammers.

The main issue is that these people are promoting coding for kids aged 6-12 to be a silver bullet that'll land them Rs. 150,000,000 salaries. Gullible parents are shelling out $1000 for very basic classes in scratch. And FOMO is being used to drive this.

They're A/B testing any numbers/variables they can find?? Give someone a hammer and everything looks like a nail I guess.

Makes me glad truth in advertising laws exist: https://www.ftc.gov/news-events/media-resources/truth-advert...

* https://www.youtube.com/watch?v=Ppx1BF54Ep0

* https://inc42.com/buzz/whitehat-jr-alleged-of-impersonating-...

https://old.reddit.com/r/whiteHatSr/comments/jghwoc/okay_so_...

You could argue that those takedown requests only exist because of DMCA, but they should exist, regardless of the law.

The problem here wasn't even that this company filed the takedown requests. It's that Youtube/etc complied with them when they shouldn't have. And to make it worse, blamed the victim and refused.

That is, until Forbes got involved and made it higher profile, and then Youtube looked at all of it and realized the mistake.

There's nothing here to indicate that this situation won't continue to be the norm for takedown requests, though. They haven't apologized or said they'll improve their processes. They just swept it under the rug.

Byju is known to be very aggressive in sales and marketing.. and they have been controversial.

https://www.moneylife.in/article/criticism-of-top-marketing-...