Not new to politics either. As mentioned 2012 had a gold mine of new digital sources available. Votizen was pretty interesting at the time. The Democrats had a huge advantage of having a younger & more tech savvy base that used these.

there is certainly room for savings/efficiency. I've 100% made my mind up, but my mailbox has been BOMBARDED with giant-format postcards promoting the candidates I'm already voting for.

These can not be cheap to print and deliver, and as such they are an enormous waste of money; money that could be used to educate/inform/persuade voters who are undecided or registered with a different political party.

I wonder if a thousand years from now, archeologists digging tough landfills will see a 4-year-periodically-repeating-layer (like a geological sedimentary layer) of these mailings and wonder "what was that all about?"

Just shows that they know all about spying on people.

They're a customer analytics platform with an SDK available, so their customers can track their websites. That's probably why they're showing up on blocklists, tbf.