Predicting Individual Customer Lifetime Values Down to Each Purchase

Predicting Individual Customer Lifetime Values Down to Each Purchase(revenueforesight.com)

2 points by dthread3 5 years ago

dthread3 5 years ago |

Hi all, I've been working on this for a while. I'm looking for feedback. CLV is important because it is unlikely the first or second purchases by a customer will cover the cost of acquiring the customer. This approach predicts CLV early on in the customer's lifetime so that it can help scale businesses without increasing losses.

dthread3 5 years ago |

Hi all, I've been working on this for a while. I'm looking for feedback. CLV is important because it is unlikely the first or second purchases by a customer will cover the cost of acquiring the customer. This approach predicts CLV early on in the customer's lifetime so that it can help scale businesses without increasing losses.