Apple will reduce App Store cut to 15 percent(theverge.com) |
Apple will reduce App Store cut to 15 percent(theverge.com) |
I have no idea what Apple's plan is between this and the Epic fight, but it's fun to watch!
And it's not like Epic isn't making enough money of their apps I'm going to assume.
Their plan is to turn down the political heat/volume coming from the underdog stories (David vs Apple), which are potentially endless in numbers. Apple risks a PR death by a thousand cuts from all the negative stories, a never ending bad PR run. Few have sympathy for the giant companies and conflicts between giant companies, so Apple isn't too worried about big apps not getting further discounts. The media loves to write underdog vs big bad giant corporation stories, they sell (and draw a lot of unnecessary anti-trust attention); Apple wants to throw water on that first and foremost.
And they're also making PR against Apple's cut which is a very good thing.
Ah, who are we kidding? The vast majority of developers will never sell that much.
> The new App Store Small Business Program, as it’s called, will allow any developer who earns less than $1 million in annual sales per year from all of their apps to qualify for a reduced App Store cut of 15 percent, half of Apple’s standard 30 percent fee, on all paid app revenue and in-app purchases.
But this whole fight was never about Apple's cut, but rather about Tencent (and other Chinese apps) risking getting kicked off the App Store and thus needing to put pressure on Apple to allow third-party app installations. But since Trump lost the re-election then they probably don't have to worry anymore.
https://www.apple.com/newsroom/2020/11/apple-announces-app-s...
30% is just obscene and has zero justification other than pure unadulterated greed
1. Existing developers who made up to $1 million in 2020 for all of their apps, as well as developers new to the App Store, can qualify for the program and the reduced commission.
2. If a participating developer surpasses the $1 million threshold, the standard commission rate will apply for the remainder of the year.
3. If a developer’s business falls below the $1 million threshold in a future calendar year, they can requalify for the 15 percent commission the year after.
The $1 million threshold is defined as post-commission