37signals Is Selling Sortfolio. What Happened(mixergy.com) |
37signals Is Selling Sortfolio. What Happened(mixergy.com) |
Unless the concept lends itself to video, don't use it.
Link for the latest -http://s3.amazonaws.com/Mixergy/Audio/Jason-Fried-(Sortfolio...
I add them to iTunes and then listed when I'm on the bus or walking to some place.
Since I don't have much time to watch/listen online, it helps me make my commuting time much more productive.
We'll reach out to those guys and see what we can do.
news.yc post I mentioned: http://news.ycombinator.com/item?id=2281881
a.w (mixergy) replied too: http://news.ycombinator.com/item?id=2284013
I really like the guy who made this.
At times there is also a large popup nag to sign up for the newsletter or something like that on the site (I was already signed up because I like the content btw)
I really like what Andrew does and I feel like these kinds of aggressive moves might have some negative effects on the brand.
Meetup.com does similar annoying things with a nag screen to tweet about a meetup you singed up for or are attenting and there are no profile settings to make them go away so they come back whenever you switch browsers or reset safari etc.
Anyway, know your audience and stay classy please.
Where possible, I want to be your beta tester.
So, how can TweetPerView be improved?
I think it's a great tool to find top quality local designers, because in general someone who's listed there is not the typical low-quality outsource design firm.
He seems like a great guy.
I'd love to start a discussion here about LTV! So, AFAIK:
LTV is simple: customer revenue per month * months with your company
Segmenting beyond that - it is not very possible because google analytics hides your per visitor data. If products like clicky/google analytics would dump out full data sets, this kind of software would be very easy to create.
Otherwise, you need an end-to-end solution. Meaning from visitor to customer tracking.
Does anyone know something I don't about segmenting customers LTV?
Hit me up by email if you want to tell me what your ideal version would be.
I'm pretty sure most of the print media out there do exactly what you're doing - performing one or more interviews about particular topic. The good ones though take that material and turn it into an article that attempts to make a point using the information gained from the interviews as support.
There isn't anything wrong with what Mixergy is doing per se, it's just that there on the internet, I normally prefer the article format that can be skimmed first to determine my level of interest.
When something is written, you present the content and then ask for the readers time. With video, you demand the time and then present the content. Since my time - especially on the net - is precious, I'm rarely inclined to give it to you for free.
What might be worthwhile is the social-media-isize your video feature. An easy-to-use tool for embedding twitter/facebook/linkedin/whatever posting inside the video sounds relatively useful. Maybe have this stuff pop up when the user pauses the video, or when it ends.
Demanding that people do your advertising for you is a death sentence for using social media. You want to enable them to advertise for you, forcing it just fosters ill will.
Blocking the video with the prompt strikes me as hamfisted. Particularly for a technical audience that's aware of how these sharing mechanisms work.
Or what about something less intrusive that shows up next to the video or slides down like a google video ad after I have been watching for a few minutes. At that point I'm already engaged and more likely to say, "Hey, this is really good - let me tweet it." Maybe you get more traction with the tool that way. I'm not really sure.