Show HN: AdOptics – automated ad A/B testing for Google Ads

9 points by sorenso 5 years ago

I have been running a small SaaS (PayLoadz) since 2002 and have been using Google Ads since 2003 to drive new users to it. I've used many of the ad management tools and services out there. They all feature some aspect of a/b testing for the ads. The last tool I used, I found myself not using any of the bid management or campaign tools, I was just using the a/b testing component. That is when I realized that there should be a standalone, dedicated tool just for ad a/b testing. Et voila! AdOptics was born.

Here is a demo video of using the service: https://www.youtube.com/watch?v=XJtI1BSmWOs

Thank you kindly for your feedback and comments!

cecilpl 5 years ago |

I've used a bunch of these tools in the past as part of tools like Wordstream and Opteo. While basic, they seemed to work well enough. What would make me use our service which doesn't have the other ad management tools built into it just to do simple ab testing?

sprfrkr 5 years ago | |

Thank you for the question!

Actually, those are two of the tools we've used in the past and the one we used most recently before starting this project. They work pretty well for a/b testing, but since they have so many other ad account features they need to maintain and update, I think we will be able to offer a better a/b testing platform. Already we can test multiple ad types which the other platforms don't have in place yet. Our ad writer is more advanced also in that you can not only select a previous ad from anywhere in your account as a starting point for a new ad, you can mix and match individual ad elements from elsewhere in your account by selecting ones that have the best performance in other ads.

We hope to get a few more Google Testing options in place, like GDN and RSA (yes, you can test those too), and then expand to Bing, then facebook and twitter ads.