Should anyone find the pasta name "from the Abissinian colony" a fascist apology in 2021 instead of an historical reference, then I'll start considering the term "afroamerican" as a racist adjective, and ask for a name change of "New York".

La Molisana is an historical brand of Italian Pasta, one of the best exporters in Italy. Me myself I found it everywhere in the world.

They decided to go for a historical storytelling: in the '30s "Abissinia" was among Italian colonies. And many famous literary men talked about it in a gentle way (i.e. the roman Trilussa among all).

But nowadays we have to be really careful on the weight of our words, and instead of communicating historical authenticity, La Molisana, a firm that was renowned for being antifascist, they had to do their public apologies.

So here we are: many are the brands that envoys human beliefs. Brands full of meaning that are also really fragile in this hyperconnected world, where "cyberbullism is under the corner" as also Enrico Mentana (a famous italian journalist) commented on this fact.

What's your opinion about that? Did they make a huge fail or were they victim of this trend?

Here some sources (only in italian unfortunately, it's really last minute news, hope you can manage to translate):

https://www.lamolisana.it/ https://www.ansa.it/molise/notizie/2021/01/05/polemica-su-pa... https://www.tgcom24.mediaset.it/cronaca/la-molisana-si-scusa...