Ask HN: Have you ever bought something off Google Paid search link

8 points by forgot_password 15 years ago | 10 comments

I realized today that I've never purchased anything online via a Google paid search link. To me, it seems ridiculous to click on a paid search link when Google returns the best search results anyway. I imagine that I'm not alone among my friend group but obviously, millions of people buy off Adwords. Maybe the "average" American doesn't realize the difference between sponsored and organic results.

lhartwich 15 years ago |

Count me as someone who has never bought something via a Google paid search link. I have bought something via a facebook ad though...

jeffepp 15 years ago |

As consumers get more 'savvy' (aware that ads are displaying first) they will be less likely to click these ads.

One reason why I believe consumption is more and more likely to be based on our social graph (recommendations + referrals) rather than search.

EricR23 15 years ago | |

And here, inherently, is the issue with this model of advertisement. IMO, if a user can be too "savvy" to participate, it isn't a good advertisement model. Anything that relies on lack of knowledge or "savviness" isn't very solid.

instakill 15 years ago | |

This is mere conjecture.

systemtrigger 15 years ago |

Not yet but I have increasingly been clicking on AdWords ads so I'm sure it's just a matter of time. The guy in marketing at the small company I'm working for spends $20k a day on AdWords campaigns and he tells me it's extremely lucrative if you know what you're doing so yes obviously a lot of people click on those ads. The affiliate program we have pays out six figures annually to dozens of affiliates who reinvest the bulk of that into their AdWords campaigns. Lots of people click those ads. The HN crowd, by and large, does not.

caprisuntstulti 15 years ago | |

$20k a day on Adwords?

systemtrigger 15 years ago | | |

Yes. They seem to have it down to a science. Way beyond my area of expertise.

imjonathanlee 15 years ago |

I have never, but have actually made profits before from affiliate marketing using Google AdWords. I've never been inspired to click on any paid advertisements, but IMO, it definitely does work considering how many people obviously click on those ads.

JoachimSchipper 15 years ago |

I don't recall ever buying via a Google paid link, but there are a handful of sites that have made a multiple of their investment back via showing me ads.

oziumjinx 15 years ago |

I click on them frequently, and buy from them frequently. Often times the ads are more relevant than the organic search results.