> covered news content means content that is any of the following:
> ...
> (b) content that reports, investigates or explains current issues or events of interest to Australians.
Perhaps there likewise need to be rules where say 70% of that $100 has to go to a local person, that person who perhaps then in part distills national news, as well as investigating/sharing about local happenings - so then that $100 million from 1 million people Alex Jones theoretically gets in your example, ends up being reduced to $30 million. And really, unless he spends those resources well, how much more reach can he really get? Platforms for advertising will still have the ability to decide who can reach the eyeballs of their users, etc - so there are further mechanisms to limit/suppress the reach of the more irrational.