Is it really true, as the article states, that the field has largely dismissed the brain’s EM fields as irrelevant?
If so, this is the sort of thing that causes “armchair theorists” to feel frustrated when they offer seemingly obvious cross-domain insights for further exploration and are dismissed as naive.
On the other hand 30 seconds of browsing Google Scholar shows references to a conscious electromagnetic information theory dating back to at least 2001.
Your synapses are constantly rearranging to process information differently (even if overall circuits remain similar) which can explain different behavior, but it's another jump entirely to say it explains selfhood