Which incidentally is a large part of the outrage culture and faux-sensitivity that the Guardian itself is peddling...
The Basecamp leadership were cowards to let this go on for years.
It’s the same reason most animal play and often wrestle; the simulation of fighting in a safe ways cultivates skills, strength and confidence for the eventual and inevitable real fight. It’s not possible to go through life without being mocked or criticized. We could chose to see this as a valuable catalyst of resilience a d fortitude.
- sincerely Seymour Butts
Sure, but still big deal.
Humanity is not just business-like, serious, prudent, all about marketing. It's also humorous and likes to have juvenile fun from time to time.
I said that it shows a lack of respect and gratitude for customers.
Also, customers certainly might have a sense of humor about their names, but they weren't given a chance to laugh about it. If the people who made the list thought jt were genuinely funny, they'd have made the joke with the customer and not kept it private.