We're considering allowing users to have a Willet account (ie. new user name and pw). Aren't people sick of having so many logins these days? That was part of the incentive to use FB - keep things simple!

Willet works the same way. Spend away until you reach $3 of purchases, then you enter a credit card at this point. We securely store your credit card info in our digital vault. When you reach your limit again, we'll run your credit card and email you a receipt!

That's what we're aiming to do!

Most content has a marginal cost of almost zero (eg, apps, music, etc)… So the only real “risk” is lost sales (ie, people who would have purchased if they weren't able to steal it). But IMO it's unlikely that there are many people who would rather go to the effort of stealing content which they could get for ~$1.

(full disclosure: I'm a friend of the Willet devs)

Hi Max, Think of Willet as a built-in freemium model. A users first couple of purchases are on credit. If they enjoy what they are buying, they'll have to pay.

Willet promises better conversion rates because it only takes a couple of clicks to get started. The Willet tab is shared across all websites that use Willet. As well, we promote your app / service to other Willet users to speed up the time to reaching their tab limit.

Thanks Matt

Yeah, most people don't see 'spare change' as 'real money', funnily enough.

We aggregate small payments (5c - $3) without any upfront or monthly fees and no invasive signup process. Its a much better deal than you can get from virtual currencies because the tab makes converting users much easier!

Waiting for a check is the norm because there are (unfortunately) costs involved in sending money. $100 is not too difficult to make for even a small app.

Exactly! Furthermore, you can charge small amounts. Look at all of the success of the mobile app stores and in-app payments. YOU CAN DO THIS ONLINE NOW!