Founder here (1). Here's a little backstory:

We launched the MVP two years ago with this HN post:

https://news.ycombinator.com/item?id=20037116

Market demand was there but the product wasn't ready for the load yet.

Fast forward two years and now it's all "perfect". The product is now useful — even for people using goaccess or similar. The main reasons include:

1. Understanding of traction and how visitors behave before they convert. You can start optimizing the causes.

2. Faster A/B testing: Volument is an order of magnitude faster than the traditional A/B testing tools.

3. Privacy-friendly. Volument is on the same line with Fathom, Plausible, or Simple Analytics when it comes to privacy.

We've built a custom stack from scratch so this is not just another pretty face to Google Analytics data. We have full control and the door is open for pretty much anything.

The parent post links to a founding story and here's a direct link to the front page:

https://volument.com

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1: Bit of myself: I'm a long-term frontend developer: the original author of semi-popular projects like jQuery Tools (2011), Head JS (2013), and Riot JS (2014). I'm also a co-founder of two other successful startups: Flowplayer (flowplayer.com) and Muut (muut.com).