How to negotiate a high value domain name purchase? Having registered some of the world's best one word .Com domains well over two decades and still in possession of the majority of them, and dealing with founders, CEO's, VC's, attorneys, and their brokers every day, I'd like to share some thoughts that may be of help for buyers of premium .Com domains. 1. Understand many have inquired before you and the Owner still has the domain. There's a reason for that. 2. Don't play games, pressure tactics often backfire. Owners of quality assets in all classes can often see these a mile away. Be honest, build rapport and goodwill, and avoid lowball offers at all costs. 4. Money isn't everything. Many who own the very best assets are oftentimes attached and reluctant to sell for one reason or other. The safest way to approach is to start with a conversation in order to understand where the owner is, and if a transaction may or may not be a fit for all parties. 5. Negotiate with kindness. As Jewel said "In the end, only kindness matters". Even if you don't reach a deal, leave the door open to discuss later. Good luck! (using a throwaway account) |