> And so you do have to be thoughtful culturally about not over-rewarding the people who only do the new stuff and forgetting about the people who actually do the tedious work to finish it, because then you just end up with like a graveyard of alpha beta products that have never quite gone to GA.

This is really good - and a minefield I've seen myself in a bunch of startups. Don't limit your rewards to the flashy stuff.