Electronic Arts to Acquire PopCap Games for $750 Million(marketwatch.com) |
Electronic Arts to Acquire PopCap Games for $750 Million(marketwatch.com) |
Our studio (Treyarch) was acquired for around 5-15mln (not sure the right number), close number for Infinity Ward and other studios (there is report on the net about public numbers).
But $750mln? Isn't the Pandemic acquisition pandemic enough? Who the fuck drives EA?
Btw, singly.com looks awesome, and telehash seems very interesting!
It's enormous.
There is a lot of money in social games, but without getting a lot more users (hard when CityVille is hitting 100 million+) or getting much better conversion rates, Zynga is unlikely to see revenue from social games that matches their current value.
Plus they have Bejeweled and Zuma that are being exploited well already, but Popcap really doesn't have the talents to market a game like Plants Vs Zombies that's seemingly universally acceptable (I hadn't bought a single popcap game until Plants Vs Zombies and I haven't touched another of their games since).
There's big money in intellectual property, especially when they have products that have yet to be even exploited.