I recently decided that after a long time of reading about others projects and acting as a marketing agent for numerous successful companies that it was time that I started building and marketing my own products.

While SWC is far from an original idea, I believe as a first project it seems to contain most of the critical elements for creating a successful web-based company. Plus it was fun to build and I hope in the near future it will show a positive return on the investment.

Clearly there is still a bit work left to do especially around collecting and incorporating brand images. I also need to work on gathering some exclusive coupons. But all of these things can and will happen in the very near future.

I am at a point now where I would really appreciate some feedback on the project. What did I do well? What did I fail to execute? What might make the site more compelling?