His other blog, Boing Boing, used to run a ton of anti facebook content with Like icon under every single one of them. I got banned from commenting for pointing that out :-)

Or get noticed by the right person/people.

I think one of the issues is that as a species we are now much more talented than we were in the past through increased information transfer and improved education. If someone was absolutely amazing at, say, playing the piano 200 years ago, word would spread and they'd build up a reputation. Nowadays, I can go on to YouTube or Twitch and see thousands of people who are virtuosos of any instrument I could care to listen to.

So to counter that, you need some other sort of edge or understanding of a market that could benefit you.. and thus begins marketing :-)

That is what has drawn me to the article.