ASK HN: What is your 'partnerships funnel'?

6 points by pog92 4 years ago | 1 comment

I'm exploring partnerships between startups as a win-win way to grow. Currently, we don't have a partnership manager, so I'm trying to move something.

I mainly look for co-marketing partnerships cause it's the only collaboration I could imagine for the moment since we're not integrable (so, I'm trying to bundle or cross-sell or pixel swap with other products thought for similar targets, etc).

The criteria I use for selecting potential partners to contact is that: - they're at a similar scale compared to us (otherwise there will be no mutual interest probably) - they serve a similar target

What about you? What is your partnership funnel?

How do you: - structure partnerships? (is there a hidden world outside co-marketing?) - select potential partners? (criteria etc) - contact them and propose the partnership?

makeitrain 4 years ago |

I quit my job to pursue my own ideas and I'm looking for people to work with. I would like to help small freelance teams grow into larger companies.

I talk to people about my experience in the workplace and the frictions to productivity and growth, and ways they could be resolved. When my ideas resonate with others, we get excited about the potential to build a more cohesive team and unlock better results and deeper satisfaction. This is the connection I look for in people I want to partner with.

I need to find people who are willing to experiment, and want to keep trying new ways to improve. I really enjoy the dynamic nature of working with technology, and this attitude is critical for long term success. Creating a company culture that embodies this will keep the team on the cutting edge and find new opportunities. I would like to develop effective, repeatable strategies for doing this.

So far I have talked to people in my network. I know I need to take this further to find clients or a team to join.