We are working towards a new website for out b2b data quality and cleansing company. Part of our sales process includes an assessment of the potential customers existing master data. This is standard and necessary to even begin talking about a deal with said customers.

In our new site we are thinking about presenting the data assessment as a get your foot in the door tactic.

I'm looking for positive and negatives for using the word free to describe our assessment of existing data quality. What do you all think about the word "free"?