Wow. AI enabled Zapier to create ~29,800 variations of landing pages... Just so they can market to anyone who googles some variation of apps that Zapier offers integrations for. 29,800 virtually worthless, promotional content-marketing articles.

Essentially, AI is polluting human-written content with bland, AI-written content. This is terrible.

This is the type of thing that makes the internet less valuable and less usable. There should be a disclaimer on content/articles created by AI. To filter them out from a web search would be a fantastic feature.

I have seen an extreme number of fake blogs showing up on search engine front pages recently. A massive army of random generated blogs from many countries to sell you all kind of (real) products for their local markets.

Maybe GPT-3 is to blame for that.

I ran a business 10 years ago that was receiving tons of user queries (think like a search engine) and in order to rank first on Google we were just counting the X thousands most popular queries, generating landing pages with little content for all of them and then submitting them as multiple sitemaps. It worked really well, but that was before Panda. Google became more picky about writing unique content, I've heard.

Google's ranking team will obviously respond to this kind of page replication/variants if it becomes a common thing. What will be interesting to see is whether they favor it (because it gives searchers better more targeted and more actionable results) or punish it (because it pollutes the search results with near duplicates).

Perhaps sites will need to add a new form of cardinal url metadata to hint around this kind of customization?

This was going to happen eventually. I'm glad they're at least being open about it here.

Thanks, I hate it.

Oh christ, no.