Ask HN: What is the best step by step guide to launching a product?

15 points by Stronico 4 years ago | 6 comments

My situation - I have an MVP of a product (a personal brand enhancer to people in the sales/business development industry), and a very large list of warm leads. I also have a dedicated staff member who, though not an experienced marketer/growth hacker, can accomplish much when given clear direction.

I would like to launch the product to the general public and then (say three months after) to my list of warm leads. Can anyone recommend a very detailed step by step book or guide (ideally one they have personally used) to marketing and launching a product that could be outsourced to an intelligent non-marketer?

I realize that what I am describing is not an ideal way to market a product, but the assets I have are what I have, and the perfect is ever the enemy of the good.

Thanks Everyone!

tofukid 4 years ago |

Launching to the public first and warm leads second is backwards.

You should put it in front of some of your warm leads immediately. In my experience, whatever you’ve made will need to be changed (probably significantly) after you get feedback from actual customers using it.

Put something in front of real customers now, iterate based on their feedback, and repeat. Launch to the public when you have happy customers.

HPEC_YC 4 years ago |

I am by no means an expert, but I think it’s impossible to answer this question without understanding what the product does and who your users are, each type of person can be found in different environments, and are motivated by different things, there’s no “general this is how to market stuff” both without these details.

mstipetic 4 years ago |

maybe this will be helpful https://balanced-walk-789.notion.site/The-Ultimate-No-BS-Gui...

imtiyaz 4 years ago | |

Thanks for this amazing resource.

przeor 4 years ago |

Sponsored newsletters to your target audience maybe an option and fast in implementation if you have a budget - maybe Betalist?

imtiyaz 4 years ago | |

we've recently launched on BetaList. If someone interested, I have shared my experience here: https://www.producthunt.com/discussions/our-experience-launc...