I'm the CEO/co-founder at here, and want to give credit to HN community for giving me a lot of encouragement early on, but in truth this has been a long journey for us to get to a place where we can say, Swell is truly a great alternative to the current "state of the art", which is managing your physical products and subscription products in two different backends. We made a key decision to make subscriptions a native feature, and to make it great, for everyone.
This post marks our announcement of a huge set of features and improvements to subscriptions, including a new headless commerce theme: Horizon (our 2nd one total so far), that will make it easier than ever to launch a beautiful, customizable, and scalable subscription membership site with Swell.
Check it out and let me know what you think :)