Ask HN: Why bother sponsoring YouTube creators? Why not just pay YouTube? I’ve noticed PCB Way used to sponsor the various electronics makers on YouTube. But lately I’ve noticed PCB Way now just places YouTube advertisements over the makers videos and they’re not directly sponsoring the creators. So really why would anyone sponsor a YouTube creator directly when the sponsor can instead just place a google/YouTube ad directly over the video? |
Advertising and Marketing is (mostly) a way of making your brand more visible to possible customers. Sponsoring a trendy youtuber you get more visibility than other companies that just bought some ads.
You also have to take into account the friendliness of your advertising. Some ads might become annoying just because you saw them a few times in a row... sponsoring allow brands to buy you a "friend" that tells you how great they are.
Maybe they think they've run out of new enthusiasts with sizable audiences, so follow up by supplementing with ads to remind viewers of what they saw before.