When searching for any kind of software or SaaS on your favorite search engine, you are bombarded with top 10 lists and unhelpful algorithm based comparisons.

I never know which are sponsored and even if they seem genuine, often times they are not that helpful (they don't compare the same metrics, highlight questionable advantages, ...).

Example: I was searching for a good log management tool. After 10 minutes of duckducking I found my self stuck in paralysis by analysis given the amount of options.

How do you search for the right tooling?