I’m super into shipping containers, so when I see job ads for that shipping logistics YC business, it makes me smile.
I’m not really invested in what Jerry or BuildZoom do for their business, so I gloss over them when I see them.
I don’t think “Jerry is hiring” is meaningful when the company name is Jerry. Like, I can work out that BuildZoom must be some kind of property mumble something, and that Flexport is doing “port” work with shipping logistics, but I honestly can’t imagine what Jerry does.
I think, then, that my objection is that “Jerry is hiring” is a bad headline, if that’s the actual headline they used. They’re not informative, they don’t explain to me what’s unique, they just say “hiring”. Yay, I guess, but not really the right spirit. Frequency isn’t the problem, useless headlines is.
Here’s an example from two minutes that talks about this:
“Meticulous (YC S21) Is Hiring #2 Founding Engineer in London”
None of this is “curious”. I mean, sure, it’s useful to know, and it makes their job add stand out from the pack of job ads. But HN isn’t a pack of job ads.
What does Meticulous do? Why do they matter? YC must have invested in them because of something, but that’s absent from this headline.
I looked them up and from their search blurb, here’s a made up headline:
“Meticulous is hiring: We analyze browsing sessions to find website bugs”
Is this a fully accurate summary of Meticulous? No. Is it enough to tell me whether I want to consider working there? Yes.
What does Jerry do?
EDIT:
Here’s example downthread of a zero-curiosity headline:
“Why Hive Is Such A Uniquely Dope Place To Work”
It’s clickbait, sure, but my point is that it doesn’t tell me why Hive deserves customers, and without that, I don’t know how to evaluate whether I’m a good fit for them. Especially compared to what I remember from a Flexport headline, reconstructed from memory:
“Flexport is hiring: Help us solve the shipping logistics crisis”
That tells me what they do, and why they deserved YC funding. That lets me consider whether I would be a good fit for their business. It’s absent from most hiring ads and so I openly ignore most hiring ads.