Has been for years. What is frightening is we have a bubble bigger than the dotcom bubble of the late 90's, but it's all tied up with private capital -- we don't even know how leveraged it is.

I hope what comes out of the next bubble burst are more smaller, sturdier companies with real business models. Distribution is part of it, but getting back to the fundamentals of capitalism and away from mercantilism.

More smaller firms. More interoperability between services. Fairer data collection practices. And real business models.

One can dream.