Considering how Google’s treated AR and VR in the last 10 years, hyping people up then quietly pulling back support and finally cancellation after just 2-3 years, I don’t see this going well.

They had a toehold 6-10 years ago which they could have easily kept iterating on and making small marketshare gains, but I guess that wasn’t good enough. Now instead of entering 2022 with 10-20% marketshare, a mature platform, and developer/user mindshare, they’re starting the new year with none of that and the idea “Hey maybe we should try AR/VR stuff again.”

Get bent Google. You shouldn’t have cancelled Daydream and killed the small amount of goodwill you were starting to cultivate. Lenovo got burned, developers got burned, users got burned. And they still want to try again?

Instead of taking your Google Glass ball and running home with it after everyone was mean about the idea, maybe listen to the feedback and change the product? But no, despite Glass being introduced almost purely around consumer-targeted ideas and concepts, it’s now an “Enterprise” product out of reach of us mere mortals.

ARCore, with its many naming and branding changes, has also failed to catch on like Google hyped.

Google, you’re charging into battle with Apple and Zuck and you got a dildo made of American cheese. Good luck.