Tech’s rise in the advertising market is the result of a fast-moving shift from traditional media to digital – a shift that has largely played out the past several years. Nearly two-thirds of US advertising is now digital (led by search advertising), 25% is television, and less than 10% is all other types of advertising – print, radio, out-of-home, video games, music streaming, etc.

If you'd like to know one of the reasons why traditional media doesn't waste time lashing out at Big Tech, here it is.